by David | September 28th, 2009
Making a major purchase can be an extremely stressful decision for many people. This is compounded when they make the purchase online, without the benefit of a face to fact encounter with a sales person or a chance to view the product up close and personal. These factors, among others make it essential to provide honest and accurate answers to questions and ensure a high standard of customer service for clients. Steven Barbarich understands exactly what this means and is extremely focused on providing assurance to the consumer as well as satisfaction with the product and purchasing experience.
The online business dynamic between professional and consumer can be extremely complicated and contains many pitfalls and differences from standard in house business practices. One of the main differences lies in the lack of face to face contact and interpersonal exchange encountered when purchasing online. If not addressed appropriately, it can cause great tension for the consumer and a potential loss of business. This is partially due to the need for a leap of faith to occur on the part of the consumer. Major purchases like furniture, appliances, and luxury items such as hot tubs can be stressful and frightening to purchase online, even from a major company or corporation. This is why smaller businesses have an even tougher job. It is one thing to order a product from Target or Best Buy online, but to order a new couch from a previously unknown business can be extremely tricky.
This is one of the reasons that feedback ratings can be extremely helpful for both online businesses and consumers. While it is not one hundred percent accurate and can be affected strongly by one unhappy person that exaggerates or manufactures claims, it can also be balanced out by a response from the seller or service provider. Also, when compared to a large amount of other feedback perspectives, most consumers can put a single exaggerated response into perspective. On the flip side, a consumer can worry about manufactured feedback. This however, is extremely unlikely and once again can be balanced out with a large overall amount of comments and ratings.
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